Monday, September 10, 2007

Supporting Nigeria through Denim



Sometimes I sit back and contemplate where our money goes when a pair of jeans is bought for retail price. It definitely leaves our pockets, but where does it go? I can picture the CEO cruising home on some L.A. highway to their posh pad on a hill sprinkled with palm trees overlooking the glittering city lights for one scenario. It's nice that all of us denim-lovers have made some of these companies wealthy beyond their own dreams, but wouldn't it be nicer if some of that money helped people in need?

Thats what Designer Kristopher Enuke thought when he contrived the line of jeans called Oligo Tissew. Born in Nigeria, raised in England, and then continueing his education in L.A., Enuke cultivated quite an eclectic background.


Never forgetting his roots, Enuke desired to create a jean with high attention to detail and understated sex appeal. Oligo Tissew (which he coined to mean 'refined cloth') was born. For every purchase of a pair of these jeans, a portion of the sale goes to funding and supporting schools in his hometown in Nigeria. Each jean has a star on one pocket, signifying the future possibilities of the children in Nigeria, and a ribbon on the other signifying our need to remember those children who are suffering and struggling as well.

What a refreshing twist for a pair of high-priced designer jeans, eh? Not to mention, they have a great curvy yoke that gives your derriere a nice lift, and fabric that is both beautiful and the comfort level is out of this world (and this is from personal experience)! These can be tricky to find, but they are worth it (every penny!)!! This is one pair of designer jeans that you can feel good about spending your money on!


Oligo Tissew on eBay

No comments: