I happened upon this line of jeans a little over a year ago in a small boutique, tried them on, and have not been able to get them out of my mind since! This is one brand that definitely deserves more attention!
Brown Label came quietly onto the scene in October of 2004. If you haven't already seen these in person, this brand has one of the most definitive and unique pocket shapes out there. What is even better is that they actually look suprisingly flattering on.
Canadian native Jason Verhoeven and his wife after 18 years in the fasion industry have realized their dream of creating their own line of clothing. The brand name, Brown Label, has such a simple ring to it, but these jeans are anything but simple. Verhoeven says he packed these jeans full of culture, lifestyle and class. Fusing innovative design with the intent to capture the insterest of consumers around the globe, this line has a taste all of its own. Personally, I am not sure by just looking at them, what cultures are being fused together, but they are certainly unique and beautiful.
As I mentioned before, the pockets have a very distinctive shape that is intricately designed and shaped to boost the derriere. The signature “B” is strategically placed to draw the eye to the center of the pocket (instead of the outside) which projects a sleeker appearance. This was personally my favorite part about the jean (pockets usually make or break the deal for me). They gave my rear a wonderful boost and were very well placed, neither being too high or too low. Brown Label always seems to me like a wonderfully ironic name for these very chic and intricate jeans, but perhaps that's what they were aiming for... simple-chic!
If you are looking for less than retail (like me), here are a few!
Brown Label jeans available on eBay
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