The answer is probably not...not yet at least. Denim of Virtue is a delightful new brand that was launched just this year, and it is already struggling to keep the few high end stores in LA, NY and Miami in stock.
What's so great about this new-comer in the world of designer denim? For starts, it is created by Tadd Zarubica, who is the CEO of Hudson Jeans and Yanuk Jeans. With a world of background and knowledge in the industry, and a deep passion for all things denim, came Denim of Virtue- the result of his desire to create a jean that delivers simplicity, functionality and style.
Denim of Virtue is a brand that is to the point. There are no sparkles or intricate embroideries. As Tadd feels "those are a fad and no one wants to stock up on those". His jeans deliver a sexy appeal that can be used for all occasions, dressy or casual, work or play. The details are amazing, but nicely understated. Each jean, depending on the wash, also gets a coordinating set of thread colors (instead of the same color on every jean, no matter what). That in itself makes it extensively more difficult to manufacture, and a bragging point on the detailing and thought they put into it. The fabrics are imported from the best factories in Italy, Japan, and the U.S. to give each piece its best performance and beauty possible.
Tadd also wanted to address some problem areas in the jean industry, including washes that are too 'flat' too 'faddish' and too 'loose'. He made sure his jeans are woven into beautiful washes with a lot of dimension. The washes are also very classic, with a touch of rugged vintage appeal, minus the heavy destruction (for a more clean cut, timeless look). Better yet, the fabric also has a wonderful 'bounce-back' ability. In other words, it holds it shape very well so that you can avoid the problem of, as Tadd puts it, 'at the end of the day there's a whole lot of jean and not a lot of butt'.
The cut of the jean is also more versatile. The back rises higher than the front, ensuring that there's no peep-shows when you sit down. The bootcut also breaks lower, and slimmer, giving shorter people a better illusion of height (even if you cut off 5 inches when hemming it). There are low rise, high rise, straight, skinny, flare, and wideleg among the many options to choose from (and within those, all the beautiful washes to choose from).
This brand was truly created with a lot in mind for the customer. Form over function always seems to be the way in the fashion world, but these designer jeans contend to be both functional and packed full of beauty and sex appeal. How's that for a new designer jean? Denim of Virtue is destined to be a staple jean in every jean-lover's wardrobe.
Visit www.denimofvirtue.com to learn more!
There are also a few sellers on eBay that are currently carrying some for a discount price of 20-50% off. I am so excited that these sellers are offering them, since they are not available across the U.S. yet (most of the boutiques selling them are concentrated in LA at the moment). The following sellers are:
The 7 Jeans Store
Daily Denim
Shop-Ayisha
Stone Chateau
You can view all of their products on one page here:
Denim of Virtue on eBay
Listen to a fascinating Podcast of an exclusive interview with the designer of Denim of Virtue, Tadd Zarubica. It is approximately 15 minutes of him describing his brand and its highlights, plus what jeans he would recommend for certain body types.
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MP3 File
Interview with Tadd Zarubica brought to you by FASHIONTRIBES
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